Wisconsin Innovation Service Center


WISC helps inventors, entrepreneurs, and owners of established businesses make profitable new product and market development decisions.

Hyland Hall

The Wisconsin Innovation Service Center (WISC) specializes in new product and invention assessments and market expansion opportunities for innovative manufacturers, technology businesses, and independent inventors. Since 1980, WISC has researched the viability of more than 8,000 projects. Technical experts and researchers use an extensive array of resources to analyze information on technical feasibility, existing patents, market size, competitive intensity, demand trends, and other areas. WISC's research products cover product feasibility, competitive intelligence, distributor assessment, customer satisfaction, and licensing partnerships.

Use WISC research to gain a competitive advantage.

  • Discover market drivers
  • Measure customer satisfaction
  • Attract new customers
  • Understand competitors
  • Assess new product marketability
  • Identify licensing potential
  • Improve distributor connections